The inbound lead the sales team never gets to.
The scenario: a B2B SaaS company doing $20M ARR with two inbound sales reps. They generate 400 leads a month from forms, demos, and content downloads. The team can meaningfully follow up on maybe 80. The other 320 sit in HubSpot getting one generic email and dying. Their best lead this quarter went to the trash because nobody got to it before Wednesday.